BUSINESS PLAN & STRATEGY
Entry Strategy | Resource Planning | Forecasting
A well-structured business plan and strategy are crucial for navigating international markets, especially in regions with distinct business dynamics like North America. Expert guidance in this area ensures effective resource allocation, accurate forecasting, and strategic adaptation to local market conditions, all of which are vital for successful market entry and sustainable growth.
Track record :
- Developing and acting on a business plan to get sales from 0 to the 1-5M$ range
- Establishing K.P.I.s for seasonality, product type, customer behavior, guiding business strategy
- Establishing a sales strategy and processes to answer faster to customer inquiries
- Expanding from Montreal to the Greater Toronto Area resulting in +100% in sales in two years
- Turning the company profitable in 3 years
- Setting up and personalizing an E.R.P. system to help internal processes and optimize communication between departments
PARTNERSHIPS & SALES
Distribution Network | Key Partnerships
Establishing a robust distribution network and forging key partnerships are critical components for expanding a business’ reach in unfamiliar territories. A consultant leverages market insights and local know-how, facilitating strategic alliances and network development that can significantly amplify a business’ market penetration and sales effectiveness.
Track record :
- Negotiating and managing partnerships with industry leaders such as resellers, architects, designers and building companies
- Training more than 30 sales representatives each year
- Putting in place sales processes reducing time needed for a quote by 95%
INTERNATIONAL TRADE
Logistics | Import/Export | Compliance with local regulations
Efficient management of logistics and customs, aligned with thorough compliance with local regulations, is key to smooth international trade operations. Expertise in this field minimizes the complexities and risks associated with cross-border transactions, ensuring legal compliance and operational efficiency, which are fundamental for the seamless expansion of businesses into new markets.
Track record :
- Managing Ground, Air and Sea international door-to-door freight
- Ensuring shipments are compliant with local laws
- Making sure shipments are in line with international and local customs code (HS codes, mandatory and regulatory documents)
- Reducing risk of damages during transport by ensuring proper industrial packing of the goods
PROCUREMENT & SUPPLY CHAIN
Local Suppliers | Outsourcing
Optimizing procurement and supply chain management, particularly through identifying suitable local suppliers and effective outsourcing, is essential for operational efficiency and cost-effectiveness. Expert intervention in this sector ensures that the supply chain is resilient, compliant with local standards, and tailored to meet the specific needs of your business.
Track record :
- Dealing and establishing strong partnerships with local suppliers for aluminium extrusions and powder coating contracts
- Building and maintaining robust relationships with international manufacturers for semi-finished & finished products
- Establishing K.P.I.s and rules to monitor stock level resulting in inventory level reduced by 30% and optimized cash-flow
MARKETING & COMMUNICATION
Exposure | Cultural challenges
In the diverse landscape of international business, tailored marketing and communication strategies are vital for achieving the right exposure and overcoming cultural barriers. Professional advice in this realm is key for crafting messages that resonate with local audiences, ensuring that marketing efforts are both culturally sensitive and strategically aligned with consumer behaviors and preferences in each specific market.
Track record :
- Dealing with International Clients and Partners with diverse cultural backgrounds : Europe, North America, Middle East, Asia
- Doing in person presentations to building companies, architects, and landscape designers
- Organizing Trade shows
- Managing Press publication and B to C exposure
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